How Typography Reflects Your Brand

Brand Personality & Typography: How typography reflects your Brand

The grounds that we want to bring here is that; there is indeed a correlation between the font you use for your brand and how it creates a brand personality to your brand. What’s Brand personality, you may ask?

To sum it up, it is the representation of how you wished your brand to be known. Meanwhile typography is the art of conveying that to your audience.

There are different types of typography that are existed out there, we handpicked top six of our favourite typography fonts down below; 1) Serif

Serif is known to be the oldest font style, thus it is generally perceived as classic, traditional, respectable, and trustworthy font. Besides its readability and legibility on computer screens, a study said, this type of font also scales better in low resolution.

Pairing This font with Sans-serif as a sub header will give an approachable yet

trustworthy feeling. 2) Sans Serif

Sans-serif is a font where it is often used to convey simplicity and modernity or minimalism. Therefore it was known to have a much simpler take that could evoke a sense of Modern, minimalism and cleanliness persona.

We suggested that by combining this font with both bold and light sans-serif will give a modern, professional, and corporate look. It is even a greater idea to use a lighter weight font, because it will give a more expensive look.

3) Script Font

Unlike the other font script font gives its brand an elegant, unique look and

also distinctive look from other brands.

4) Decorative

Decorative was a font that used a stylised look and sometimes unique shapes that gives a memorable and dramatic persona.

5) Slab Serif

Slab Serif was larger and blockier than the traditional serif look that was usually used for the long and proven history of producing products that still appear to current.

Find what suites you best, if you need to discuss more about your brand. feel free to consult with us within this WhatsApp +6281808819098